The handbook of international direct and e-marketing (5th ed)

This handbook is concerned with direct marketing as a medium for international and cross-border commerce, and provides a tool for direct marketing specialists.

At its core is a directory of e-marketing service providers around the world and a series of country profiles describing the current local DM environments in 50 countries.

This directory is prefaced by a series of articles which highlight the trends and prospects for international direct marketeers in the coming year.This new edition has been expanded to cover all aspects of Internet and e-marketing.

Away from the hype of the dotcom revolution, international direct marketing is one of the main beneficiaries of the Internet's power and flexibility and the handbook aims to provide access to marketing resources and services that specifically help companies exploit the marketing potential of the Web.