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Image for Strategies in Emerging Markets

Strategies in Emerging Markets : A Case Book on Danish Multinational Corporations in China & India

Hansen, Michael W, Larsen, Marcus M, Pedersen, Torben, Petersen, Bent
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This book presents seven case studies of large Danish investment companies in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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Product Details
Copenhagen Business School Press
8763002361 / 9788763002363
Paperback / softback
338.888
30/08/2010
Denmark
185 pages
160 x 230 mm, 298 grams
KCL International economics, KJC Business strategy, KJK International business, KJM Management & management techniques
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