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Competitive Strategies in the Pharmaceutical Industry

Helms, Robert B.(Edited by)
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Explores the pricing of pharmaceutical products in domestic and international markets; forces affecting competition in world markets; how competition affects risks to research and development; and the ways in which cost-effective research and information are used to promote pharmaceuticals.

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£22.99
Product Details
AEI Press
0844738824 / 9780844738826
Hardback
01/06/1996
United States
400 pages, Illustrations
165 x 241 mm
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More