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Image for CBI GUIDE TO CORPORATE SPONSORSHIP OF GOOD CAUSE

CBI GUIDE TO CORPORATE SPONSORSHIP OF GOOD CAUSE

Confederation of British Industry,, Jenkins, John, Jolly, Adam
See all formats and editions

A survey of major companies has been conducted to research current trends in corporate sponsorship.

This text aims to establish best practice, what the benefits and dangers are, and how the process should be managed and evaluated.

It also explores the charities themselves as businesses.

Read More
Title Unavailable: Out of Print
Product Details
Kogan Page Ltd
0749431598 / 9780749431594
Paperback
658.153
01/10/2000
United Kingdom
English
296p.
30 cm
research & professional Learn More
JKSN1 Charities, voluntary services & philanthropy, KJMV1 Budgeting & financial management
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