Public Relations : Theory and Practice

Public relations is a dynamic and fast-growing field which offers a variety of career paths.

This is an introduction to theory and professional practice, outlining the core principles of public relations and explaining its role in the public and private sectors.

They authors show how to develop a public relations strategy for an organization and how to run an effective campaign.

Drawing on communication theory, they explain how to work with the media, and how to use print, electronic and other forms of communication for maximum impact.

Chapters on internal and community relations, crisis management and event management explore key aspects of the public relations role.