The European business handbook 2001

E-commerce, global competition, privatization, the euro and enlargement, are fundamentally changing the way in which European companies are structures and run.

Yet ambitious enterprises seeking to develop business across Europe come across multiple obstacles, risks and costs.Drawing on the Institute of Directors' experience of working with entrepreneurs, this handbook explains how best to structure and implement European business models.

Its contributors include Credit Lyonnais, Grant Thornton, Arthur Andersen, KPMG, Deloitte and Touche, Towers Perrin and DHL, and it presents the views of companies such as Trafficmaster and Carphone Warehouse on how to build a pan-European enterprise.Designed to appeal to a wide audience of business readers in both established and growing companies, this is a practical source of reference and advice on developing and resourcing business across Europe.