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Global Marketing: Global Edition (7th ed., Global ed)

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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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Product Details
Pearson Education Limited
0273766716 / 9780273766711
Paperback
658.84
29/03/2012
United Kingdom
English
592 p. : ill. (chiefly col.), col. maps, col. ports.
28 cm
Undergraduate Learn More
Previous ed.: 2011.