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Strategic brand management : building, measuring, and managing brand equity (4th ed)

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£78.99
Product Details
Pearson
0133255425 / 9780133255423
eBook
658.827
31/08/2012
English
1 online resource (xxviii, 562 p.) : col. ill., col. ports.
Description based on print version record. Previous ed.: 2008.