Social Psychology : Unraveling the Mystery

This text offers the first truly integrative presentation of the field of social psychology.

Kenrick, Neuberg, and Cialdini employ two central themes to accomplish this big-picture, integrated view of social psychology: (1) Social behaviour is goal-directed; (2) Social behaviour is the result of interactions between the person and the situation.*Each chapter follows the same format, guided by major themes that help tie the field together: - The goal directed nature of human behaviour - The interaction of the person and the situation *Solid research base, with the most current research available.

In addition to covering the traditional perspectives and findings of social psychology, this book includes extensive coverage of evolutionary psychology, cultural similarities and differences, and gender.