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Professional Football Club Management: Leadership for Commercial Success

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  • The first practical book on how to run a commercially-successful football club
  • Essential reading for anybody working in football and for all sport management students
  • Covers all the key functional areas of football business, such as HRM, strategy, marketing and venue management
  • Written by authors with extensive experience working in professional football
  • Introduces cutting edge topics such as corporate social responsibility, esports and developing women's football
  • Full of real world case studies and data

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Product Details
Routledge
1000995771 / 9781000995770
eBook (Adobe Pdf)
30/11/2023
England
English
160 pages
Copy: 30%; print: 30%
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