Marketing for hospitality and tourism (Eighth edition Global edition)

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism.

These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course.

Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.