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Image for The Quintessence of Strategic Management

The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business

Berger, Roland, Bickhoff, Nils, Kotler, Philip
See all formats and editions

Having read this book: You will have a basic understanding of strategy and the process of strategic management.

You will know the most important strategy tools (including the respective original literature) and how they interact.

You will be aware of the focal areas and considerations of strategy in practice.

You will be able to analyze and interpret business information with regard to the underlying strategic notions.

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Title Unavailable: Out of Print
Product Details
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
3642145434 / 9783642145438
Hardback
658.4012
09/09/2010
Germany
English
vii, 129 p. : ill.
22 cm
KJ Business & management, KJC Business strategy, KJH Entrepreneurship, KJM Management & management techniques
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