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Image for Dienstleistungsokonomik

Dienstleistungsokonomik : Betriebswirtschaftliche und volkswirtschaftliche Dimensionen der Dienstleistungswirtschaft (1. Aufl. 2025)

Giersch, Thorsten, Kramer, Hagen
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Ausgehend von der Kennzeichnung der Rolle von Dienstleistungen für das Wirtschaftsgeschehen werden zunächst die Besonderheiten ihrer Merkmale und der zugehörigen Märkte dargestellt.

Aufbauend hierauf erfolgt eine Analyse möglicher Servicestrategien einschließlich Fragen der Dienstleistungsgestaltung und Dienstleistungsinnovation.

Operative Aspekte der Produktion und des Dienstleistungsmarketing schließen sich an, um dann die Herausforderungen der Internationalsierung von Dienstleistungen zu behandeln.

Eine Diskussion aktueller Trends und Kontroversen zur Rolle von Dienstleistungen beschließen das Buch.

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Product Details
Springer Gabler
3658068264 / 9783658068264
Paperback / softback
338.4
13/03/2025
Germany
80 Illustrations, black and white; Etwa 200 S. 80 Abb.
168 x 240 mm
KNS Service industries
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