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Winning worldwide : strategies for dominating global markets (Rev. ed)

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Represents a new departure point for building better international business a superb analysis' Philip Kotler Kellogg Graduate School of Management Every corporate CEO and their top executives should read this book.

The ten international business strategies in Winning Worldwide are outstanding.' Don A.

Hykes Managing Director A.T. Kearney Inc.

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Product Details
Capstone Publishing Ltd
1900961059 / 9781900961059
Hardback
382
01/11/1996
United Kingdom
English
xviii, 284p.
24 cm
general /research & professional Learn More
Previous ed: s.l.: Irwin Professional, 1991.