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Image for Social marketing : behavior change for social good

Social marketing : behavior change for social good (Seventh edition)

Colehour, Julie, Kotler, Philip, Lee, Nancy R.
See all formats and editions

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns.

Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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Product Details
SAGE Publications Inc
1071851640 / 9781071851647
Paperback / softback
658.8
16/06/2023
United States
English
576 pages : illustrations (black and white, and colour)
24 cm
Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020.
KJS Sales & marketing
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