Managing Corporate Culture

Almost overnight `corporate culture' have become bywords in management circles.

In this book Ronnie Lessem explains the evolution of the concept and proposes ways to transform cultural theory into corporate practice.

Using case material from Britain and the United States he illustrates the four major approaches to managing cultural change available to managers today: primal, rational; developmental; metaphysical.

In any company, a mixture of these approaches should be applied to bring about cultural evolution.

The application will depend upon factors such as individual personality; national culture; the shape of organizational development; and the existing corporate culture.

With the advent of 1992, organizations will need to be developed from nationally to internationally-based institutions.

A cultural inventory has been included in this book to help determine the cultural dominance in your company - and to identify the appropriate cultural transformation for your company in the 1990s.