Economic Environment And Marketing Behavioral Change Relationship

Nowadays, airline transportation demands are increasing, due to many travelers need to catch planes to travel as well as many cargoes need to be carried to planes to transport to different countries to sell. It seems aviation transportation industry is important to influence the health of the global economy growth nowadays. However, ignorance of internal or external market dynamics, catching travelers business can be detrimental to airline profitability more than carrying cargoes business. Because the demands of travelling different countries' travelers' consumption are still more than the demands of businessmen carrying cargoes in any countries every year. Thus, the travel industry will increase demand to human travelling business more than cargo transportation business. However, the cargo flying transporation demand will rise, due to many global fast speed post businesses are growing. Base on both global cargo flying transportation demand and travellers' flying travelling demand are increasing. Thus, the fuel demand will increase, but the fuel supply will be shortage. So, it will cause fuel price rising consequently.How can positive or negative social change influence any airlines' air ticket prices to be risen or fallen? In fact, the increase in petroleum price can have chance to affect airlines in a negative manner because increased oil prices have resulted in the reduction of services operations, the number of airline schedules flights, even airline bankruptcies. Thus, it seems that plan travellers and air flying cargo transportation both demand have been increasing. This social increasing demand change factor, it will be the most influential cause the bad effects to cause airline industry share price reducing or reducing air ticket price or decreasing traveler numbers more than the other factors influence, such as inflation, terrorism, oil shortage, bank interest rate etc. unpredictable external suitation factors.To support this hypotheses, this are my research questions, such as : Does a combination of terrorism and price of petroleum significantly influence airline profit changing mostly? The alternative hypothesis was base on a significant relationship exists between terrorism, price of petroleum and airline profitability more than other factors, such as inflation, bank interest rate or air ticket price changing of these factors influence. I shall indicate that the first assumption was that terrorism has a negative effect on airline profitability and another assumption was that only external factors as oil prices or terrorism affect airline profitability.