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Marketing research: an applied approach (Fifth Edition.)

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Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

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Product Details
Pearson Education
1292103159 / 9781292103150
eBook
658.83
06/06/2017
English
957 pages
Previous edition: 2004 Description based on CIP data; resource not viewed.