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Marketing Research : An applied approach (Fifth edition)

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Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

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Product Details
Pearson Education Limited
1292103124 / 9781292103129
Paperback / softback
658.83
06/06/2017
United Kingdom
English
968 pages
27 cm
Tertiary Education (US: College) Learn More
Previous edition: 2004.