Lifelines - v. 7 : Promoting Learning

Currently 16 million adults - more than half the population - have not undertaken any learning during the past three years, let alone acquired any form of qualification.

But real headway can be made by providing and promoting attractive and worthwhile learning experiences that are relevant to people's lives.

This guide offers advice and help to develop your skills in promoting learning.

It covers the key elements essential in undertaking effective promotional work including working with the media, partnerships, funding and involving learners.

Packed with practical advice, case studies illustrating effective practice and handy tips, this guide will help you to think beyond the 'box' and plan effective promotional work.