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Image for Dialogmarketing: Konzeption und empirische Befunde
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Dialogmarketing: Konzeption und empirische Befunde (2004th edition)

Mann, Andreas
Part of the Forum Marketing series
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Andreas Mann prasentiert eine fundierte theoretische Grundlage und eine detaillierte empirische Analyse zum integrierten Dialogmarketing.

Im Mittelpunkt stehen die Bedeutung der Dialogbereitschaft von Unternehmen, die Determinanten der organisationalen Dialogkompetenz, die operativen Anforderungen an eine professionelle Dialogfuhrung sowie die Erfolgswirkungen des Dialogmarketing.

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Product Details
Deutscher Universitatsverlag
3322953106 / 9783322953100
eBook (Adobe Pdf)
02/07/2013
German
603 pages
Copy: 10%; print: 10%
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