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Firebrands: building brand loyalty in the Internet age

Part of the Computerworld : books for IT leaders series
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This book explains digital branding and how to implement it in the current marketplace.

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£29.66
Product Details
McGraw-Hill
0072133066 / 9780072133066
eBook (EPUB)
16/09/2000
English
318 pages
Copy: 10%; print: 10%
general /research & professional Learn More
Description based on print version record.