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Image for The New Bottom Line

The New Bottom Line : Bridging the Value Gaps that are Undermining Your Business

Bauer, Andreas W. (Consumer Goods & Retail Competence Center), Hausruckinger, Gerhard (Roland Berger), Mitchell, Alan (Marketing Magazine)
See all formats and editions

This text explores a tectonic shift at the very heart of business: a new "person-centric" bottom line of personal profitability.

It reveals the reasons behind the radical transformation and shows how the transformation is creating huge new business opportunities.

It also explores the far-reaching implications of this tectonic shift for consumer.

Read More
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Product Details
Capstone Publishing Ltd
1841124761 / 9781841124766
Hardback
658.15
11/07/2003
United Kingdom
English
256 p.
general /postgraduate /research & professional /undergraduate Learn More
KJ Business & management
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