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Mobilized Marketing and the Consumer : Technological Developments and Challenges

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series
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Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age.

Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

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RRP £180.00
Product Details
Business Science Reference
1605669164 / 9781605669168
Hardback
658.872
30/11/2009
United States
illustrations
1124 grams
Professional & Vocational Learn More