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Fashion retailing

Moore, Guest Editors: Grete Birtwistle And Christopher M.

See all formats and editions

This is the second of two special editions on Fashion Marketing.

The articles in this edition follows the product supply chain commencing with a paper exploring issues on buying and sourcing of fashion goods, moving on to growth strategies of luxury brand management.

This is followed by a comparison of store, internet and catalogue shopping behaviour which leads on to two customer service paper.

The edition concludes with an exploration of the importance of fashion as semiotic markers for gay males.

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Product Details

Publisher/Imprint Emerald Publishing Limited

ISBN/Ean1845442946 / 9781845442941

FormatEbook

Dewey391.00688

Published15/04/2005

Book LanguageEnglish

Pages96 pages

BIC