Strategic Management in Touri

These are already signs that organizations involved in tourism are moving away from functional management in favour of a process-based management orientation.

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management, such as evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the study of the major factors affecting international tourism management.

The aim of this advanced text book is to put together a vision of integrated management which will benefit students in their future careers.

Its uniform, integrated approach should make it a teaching and learning tool in the areas of business studies, tourism and planning.