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Sport Marketing (2 Rev ed)

Hardy, Stephen, Mullin, Bernard J., Sutton, William A.

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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781450424981 to take you to the new version.

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Product Details

Publisher/Imprint Human Kinetics Publishers

ISBN/Ean0880118776 / 9780880118774

FormatHardback

Dewey796.0698

Published01/11/1999

Country of PubUnited States

Pages312 pages, 112ill.

Dimensions222 x 286 mm, 1520 grams

ReadershipFurther/Higher Education/Undergraduate Learn More

BIC JNRV Industrial or vocational training, KJS Sales & marketing, KNSP Sport & leisure industries, WS Sports & outdoor recreation