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Sport marketing (3rd ed)

Hardy, Stephen, Mullin, Bernard J., Sutton, William

See all formats and editions

Over 30,000 copies of previous editions are sold worldwide.

This work is aimed at students and lecturers in sport marketing, and professionals.

It is thoroughly updated to reflect changes in this rapidly evolving industry.

It includes valuable new material and case studies, designed to prepare students for careers in the industry.

New and updated topics include branding, research, technological change and the future of sport business.

Readers will learn how to build a sport marketing plan, study consumer behaviour, gain an understanding of market segmentation and pricing.

It includes extensive information on promotion, sales, distribution and sport PR.

Read More

Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781450424981 to take you to the new version.

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Product Details

Publisher/Imprint Human Kinetics Publishers

ISBN/Ean0736060529 / 9780736060523

FormatHardback

Dewey796.0698

Published01/04/2007

Country of PubUnited States

Book LanguageEnglish

Pages528 p. : ill.

Dimensions28 cm

Readershippostgraduate /research & professional /undergraduate Learn More

NotesPrevious ed.: 2000.

BIC KJS Sales & marketing, KNSP Sport & leisure industries, WS Sports & outdoor recreation