Personalising public services : Understanding the personalisation narrative

Personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - is increasingly seen as the future of the welfare state.

This book focuses on how personalisation evolved as a policy narrative and has mobilised such wide-ranging political support.

It will be a valuable resource for undergraduate and postgraduate students in public policy and social policy and for researchers and practitioners working in related fields.