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Smash: strategies for market shaping

Part of the Series in International Business and Economics series
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Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability.

This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

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Product Details
Emerald
1787437973 / 9781787437975
eBook (Adobe Pdf)
658.802
05/02/2018
English
301 pages
Copy: 10%; print: 10%
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