International journal of business anthropology. - Volume 7 (1

This issue of the International Journal of Business Anthropology contains seven articles related to the practice of business anthropology in various countries.

The first article makes two arguments about China's Belt and Road Initiative (also known as 'One Belt, One Road') based on two case studies in Tashkurgan in Xinjiang province and Houqiao in Yunnan province of China.

The second discusses factors that led to the popularity of a Japanese adult video (AV) actress in China since 2010.

The third paper examines variances in the representational framing of gender-roles in advertisements across cultures by employing traditional Hofstedian dimensions in conjunction with recent paradigms of horizontal-vertical cultural orientations.