Choice architecture: a new approach to behavior, design, and wellness

From Vitruvius in the 1st century BCE on, there has been an attempt to understand how architecture works, both its poetic aspect and basic functions.

Design affects countless choices we make that shape our health and happiness, encouraging us to walk and appreciate our surroundings, build community, and imagine new ways of being.

Using the ideas of rational choice theory and behavioral economics, 'Choice Architecture' shows how behaviour, design, and wellness are deeply interconnected.

We actively choose our responses to the architectural meanings we experience based on our perception of individual contexts.

This work brings insight to how the potential of the built environment can influence our well-being and offers a way to approach and realise design for human flourishing.