A Study on Customer Relationship Management in Banking Sector

1.1 INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management (CRM) is one of the best techniques which support the  

development of the service sector, it can also be called as one -to-one marketing, customer 

 value management, customer-centric management, continuous relationship management or  

technology-enabled relationship marketing. A customer-oriented organization develops and  

manages the individual relationships with different

customers for the long-run relationship.