Summary : Contagious - Jonah Berger: Why Things Catch On

This work offers a summary of the book: "Contagious: Why Things Catch On" by Jonah Berger.

Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: * S - Social currency * T - Triggers* E - Emotion * P - Public * P - Practical Value* S - Stories Added- value of this summary:* Save time * Understand the key concepts * Develop your business knowledgeTo learn more, read the summary of " contagious " and make your product or your idea go viral and get people talking about it.