Summary : Engaged! - Gregg Lederman: Outbehave Your Competition to Create Customers for Life

This work offers a summary of the book: Engaged!: Outbehave Your Competition to Create Customers for Life by Gregg Lederman.Summary of the ideas in Bill Jensen's book Engaged! explains that customers love doing business with companies which have a highly motivated workforce who is enthusiastically dedicated to delivering a great experience.

To reach that destination three things are required: 1) defining what living the brand looks and feels like, 2) keep reminding people day by day what's required to live the brand, 3) quantify how you're doing and make the adjustments required to fine-tune and improve.

Added- value of this summary:* Save time * Understand the key concepts To learn more read Engaged! and create a workforce that Lives the Brand!