Summary: Low Risk, High Reward - Bob Reiss: Starting And Growing Your Business With Minimal Risk

This work offers a summary of the book "LOW RISK, HIGH REWARD: Starting And Growing Your Business With Minimal Risk" by Bob Reiss.Contrary to popular belief, most entrepreneurs don't welcome risk.

They use a number of techniques to ensure risk is minimised: they will negotiate agreements with third parties to assume part of the risk; they will align a number of contingent commitments together so that the risks offset each other.

In short, they acknowledge and handle risk rather than ignoring it.Bob Reiss goes through some of the myriad of ways that everyone can lower risk, without compromising product, quality, or dreams.

For example, low risk entrepreneurs do their research well: they understand their product and their market, and most of all, they are financially fluent.

They also keep all this research up to date, which will help them spot pitfalls.

They use their passion to their advantage to attract the right people, communicate vision and overcome obstacles that defeat others.

Great entrepreneurs are aware of what they want their company to be, and structure accordingly; they maintain an awareness of what they want to their product to be, as well.In short, this is a thoroughly interesting guidebook to every entrepreneur.

Everyone can make low risk, high reward decisions, if they know their stuff and retain their passion.