Summary: Max-e-Marketing In The Net Future - Stan Rapp and Chuck Martin: The Seven Imperatives For Outsmarting The Competition In The Net Economy

This work offers a summary of the book "MAX-E-MARKETING IN THE NET FUTURE: The Seven Imperatives For Outsmarting The Competition In The Net Economy" by Stan Rapp and Chuck Martin.Max-e-Marketing is the marketing discipline of the digital business era: every company needs to understand it, and apply it.

Max-e-Marketing focuses on maximising profits by creating more added value for customers.

This process also adds to the firm's bottom-line profitability.Stan Rapp and Chuck Martin explain Max-e-Marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships.

The authors also pin down these areas into actions every company can put into place, such as don't differentiate between products and services - create seamless offerings which include elements of both.

Remember that you don't just need create a customised product nowadays, it's the relationship itself you need to customise.

Every decision you make should be made from what you know about the customer and what they want, not for your convenience: as such, everyone in the company is responsible for marketing.

Many companies are already doing this, and creating amazing relationships with their consumers: these businesses will be the market leaders in the years to come.

Rapp and Martin explain in practical terms how not to get left behind.