Summary: Now Or Never - Mary Modahl: How Companies Must Change Today To Win The Battle For Internet Consumers

This work offers a summary of the book "NOW OR NEVER: How Companies Must Change Today To Win The Battle For Internet Consumers" by Mary Modahl.

Mary Modahl is vice-president of research at Forrester Research Inc., a company which advises corporate clients on electronic commerce.

She has been with Forrester for more than 10 years, and was responsible for the launch of the company's new media and electronic commerce practices.

The battle for Internet consumers is still being fought.

It can still be won by either traditional companies or Internet start-ups.

But, as Mary Modahl argues in Now or Never, time is running out: Traditional companies cannot ignore the Internet for much longer.

Internet start-ups need to begin generating profits soon.

Internet-based commerce is no longer a novelty but a genuine catalyst for change throughout the entire economy.

It will continue to grow rapidly. In Now or Never, Modahl presents three key objectives that companies should reach over the next five years if they want to prosper.

The author offers persuasive arguments for both Internet startups and existing companies.

Now or Never makes you rethink your approach to online service.