Summary: Positioning The Battle For Your Mind - Al Ries and Jack Trout: How to be Seen and Heard in the Overcrowded Marketplace

This work offers a summary of the book "POSITIONING, THE BATTLE FOR YOUR MIND: How to be Seen and Heard in the Overcrowded Marketplace" by Al Ries and Jack Trout.According to Al Ries and Jack Trout, "positioning" is an organized system for creating product awareness in the minds of prospective customers.They argue that products which are positioned effectively are connected mentally to the perceptions of consumers in their target markets.

Elements of positioning include the product's name, its price and everything which is included in the total package.

When all of these elements work together, they create - in the prospect's mind - a unique market position for the product.

That unique market position then translates into sales, as the well-positioned product comes to mind first.

In practice, positioning suggests that products can be marketed more successfully if the product has a narrower marketing focus.

Products that are specifically oriented to one specialist niche can then put greater emphasis on serving that niche well.The trick lies in establishing and maintaining a market position that nobody else is targeting.

Positioning offers a concrete solution to companies on how to get noticed in the overcrowded marketplace.