Strategic Alliances : Building Network Relationships for Mutual Gain

Strategic Alliances provides a framework for the development of networks and explains theories associated with alliances. While many large organizations are realizing the need for the creation of networks, the author argues that often these alliances fail. For an alliance to succeed, both sides need to cooperate in an atmosphere of mutual trust and to share common goals.

The book is divided into three parts: Part One discusses the emergence and development of various types of networks; Part Two outlines the essential factors required to ensure the successful management of alliances; and Part Three provides an industry perspective in forming strategic alliances, focusing in particular on alliances in marketing and R&D.

In conclusion, there is a discussion of country-specific experiences in building alliances, including those of Canada, Japan and India.