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Branding : a practical guide to planning your strategy (2nd ed)

Part of the Marketing in action series series
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Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the service sector and to business-to-business markets.

This practical guide to branding helps the reader to plan their brand strategy and contains examples.

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Product Details
Kogan Page
0749432810 / 9780749432812
Paperback
658.827
01/05/2000
United Kingdom
English
vii, 184p. : ill.
24 cm
research & professional Learn More
Previous ed.: 1997.