China : strategy, planning and market analysis for international organisations

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity - but how can businesses succeed? "Business Insights: China" gives you an overview of the corporate business achievements already made in china and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world.

Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market.

With practical advice and many comprehensive case studies, "Business Insights: China" offers invaluable assistance for anyone looking to initiate or develop their business activities in China.