Finding McLuhan: the mind, the man, the message

In 1965, Tom Wolfe famously asked of Marshall McLuhan: 'Suppose he is the oracle of the modern times - what if he is right?'.

Fifty years later, McLuhan's biographer Douglas Coupland, McLuhan's sons, and sixteen scholars explore the many ways in which McLuhan's predictions have come true.

An exciting collection that presents a refreshing diversity of topics and case studies.

Its authors make rich contributions to both long-standing and contemporary debates about McLuhan.