The sustainable marketing concept in European SMEs: insights from the food & drink industry

The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy.

It also has one of the greatest environmental impacts.

In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.

This title brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry.