Retailing Management : Texts and Cases

In this case-oriented text, well-known Harvard Business School authors cover the retailing challenges faced every day from the perspective of senior management.

The readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers - finding a way to operate efficiently while satisfying the customer.

The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.