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Research methods for business students (4th ed)

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In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance.

Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback.

Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

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Product Details
0273701487 / 9780273701484
Paperback
650.072
15/08/2006
United Kingdom
English
xxvii, 624 p. : col. ill.
27 cm
academic/professional/technical Learn More
Previous ed.: 2003.