Popular geopolitics and nation branding in the post-Soviet realm

This seminal book explores the complex relationship between nation branding and popular geopolitics among the Newly Independent States of Eurasia, and its role in shaping contemporary national identity. It provides critical perspectives on nationalism through the use of innovative approaches based on new media, public diplomacy, popular geopolitics, critical IR theory, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces, the text explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become a key determiner of national identity in the current era of globalism. This book seeks to reconcile the competing, and occasionally complementary, forces of popular geopolitics and nation branding, relating both to older forms of national image construction, maintenance, and change.