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Image for European Retail Research : 2009 | Volume 23 Issue II

European Retail Research : 2009 | Volume 23 Issue II

Morschett, Dirk(Edited by), Rudolph, Thomas(Edited by), Schnedlitz, Peter(Edited by), Schramm-Klein, Hanna(Edited by), Swoboda, Bernhard(Edited by)
Part of the European Retail Research series
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

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Product Details
Gabler
3834919233 / 9783834919236
Paperback / softback
332.673
11/02/2010
Germany
196 pages, VII, 196 S.
148 x 210 mm
KJC Business strategy, KJS Sales & marketing
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