The 'Sailor Prince' in the Age of Empire: Creating a Monarchical Brand in Nineteenth-Century Europe (1st ed. 2017 edition.)

This text explores the puzzling phenomenon of the remarkable revival of monarchy in 19th-century Europe through a new prism: the public persona of the 'Sailor Prince'.

It highlights how four usually overlooked dynastic figures - the younger sons and brothers of monarchs such as Queen Victoria or Emperor William II - decisively helped to advertise their respective dynasties in the fiercely contested political and popular mass market, by aligning them with one of the most myth-invested cultural presences and power-political symbols of the Age of Empire: the navy.

This book traces the unusual professional careers, the adventurous empire travels and the multifaceted public representations of Prince Alfred of Britain (1844-1900), Prince Heinrich of Prussia (1862-1929), Prince Valdemar of Denmark (1858-1939) and Prince Georgios of Greece (1869-1957).