Business intelligence, analytics, data science, and AI (Fifth edition Global edition)

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role.

The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units.

With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications.

Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT.

Examples explore analytics in sports, gaming, agriculture and “data for good.”